‘Kingsman: The Golden Circle’ Tops Studios’ TV Ad Spending

Variety | 9/11/2017 | iSpot.tv
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In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “Kingsman: The Golden Circle.”

Ads placed for the action comedy had an estimated media value of $6.3 million through Sunday for 1,202 national ad airings across 30 networks. (Spend figures are based on estimates generated from Sept. 4-10. Estimates may be updated after the chart is posted as new information becomes available.) Twentieth Century Fox went after a male-skewing, sports-loving audience by prioritizing spend during NFL Football and College Football. The studio also spent big during the premiere of Fox’s new show “The Orville.”

Kingsman - Place - Lionsgate - American - Assassin

Just behind “Kingsman” in second place: Lionsgate’s “American Assassin,” which saw 509 national ad airings across 28 networks, with an estimated media value of $5.68 million.

TV ad placements for Universal Pictures’ “American Made” (EMV: $5.27 million), Warner Bros. Animation’s “The LEGO Ninjago Movie” ($4.26 million) and Columbia Pictures’ “Flatliners” ($3.95 million) round out the chart.

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