Silicon Valley is obsessed with these ultra-comfy, machine-washable shoes that cost $95 — here's why

Business Insider | 9/9/2017 | Melia Robinson
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Big fan of my new @allbirds. Super comfy for weekend walking!

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Tech workers in Silicon Valley are singing the praises of Allbirds, a startup in San Francisco that makes the "world's most comfortable shoes," according to investors, founders, and the company itself.

Founded in 2014, Allbirds makes super-soft sneakers constructed from a proprietary Merino wool blend. They come in two styles: a version with laces, called the runner, and a slip-on, known as the lounger.

Sneaker - Undergone - Sort - Fashion - Baptism

The sneaker in general has undergone a sort of fashion baptism in recent years. As dress codes go lax and designers turn their attention to the "athleisure" market, men...
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