Netflix is hiding ads for the new 'Narcos' season in places it thinks people did cocaine in the '90s

Business Insider | 9/8/2017 | Tanya Dua
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When Netflix ended the second season of its hit original series Narcos, the show seemed to have reached its logical conclusion: Pablo Escobar was dead after two gritty seasons full of drugs and violence.

But as they say, the show, or in this case, the blow must go on.

Company - Season - Series - Weekend - Hitch

The company just released the third season of the series this past weekend. The only hitch? Everyone in the world knows Escobar, but not so much the Cali Cartel — the massive drug organization that ran its organization like a stealthy corporation around which the third season centers on.

Netflix has been plastering what would have been cocaine hotspots in the '90s, aka bars and clubs and their bathrooms, with punny one-liners and facts about the Cali Cartel to educate viewers and build excitement around the latest season.

Streaming - Giant - Ad - Agency - Doner

The streaming giant has partnered with the ad agency Doner Los Angeles to create stickers and coasters and placed them in locations across over 160 bars and hotspots in Los Angeles, Chicago, New York and Miami, wh ere unknowing Cali Cartel customers may have used their product in the ‘90s. The campaign began rolling out Sept. 1.

One coaster, for example, features a rolled up $1 bill with a powdered white substance on the side and the lines "Need a great pickup line?"...
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