Walmart's latest strategy confirms the death of the American middle class as we know it

Business Insider | 8/11/2017 | Kate Taylor
Click For Photo: http://static6.businessinsider.com/image/58d55973d349f932008b6d74-1190-625/walmarts-latest-strategy-confirms-the-death-of-the-american-middle-class-as-we-know-it.jpg

Walmart is getting into aspirational retail — and it says a lot about the American economy.

On Wednesday, Recode reported that the online cosmetics subscription service Birchbox had discussed a potential sale to Walmart.

Walmart - Retailers - Months - Men - Retailer

Walmart has purchased several trendy online retailers in recent months, including the high-end men's retailer Bonobos, the hip fashion brand ModCloth, and the outdoor gear retailer Moosejaw.

These brands' wares are a marked departure from the apparel typically sold by the retail giant.

Walmart - Reputation - Garb - Retailer - Quadrant

Walmart's reputation for selling inexpensive but unfashionable garb is so established that it was the sole retailer placed in the low-price, less-fashionable quadrant in a 2017 investor presentation by Ascena Retail, the parent company of Ann Taylor and Lane Bryant.

ModCloth's dresses cost $60 to $150, whereas Walmart's dresses are usually priced at $10 to $25. Similarly, Birchbox's best-sellers range between $20 and $30, according to the company's website, while most of Walmart's best-selling makeup costs less than $10.

Addition - Merchandise - Changes - Discount - Retailer

The addition of upscale merchandise demonstrates the changes that the discount retailer has been forced to grapple with as the number of potential middle-class customers drops.

Pew Research Center defines "middle class" in America as households with two-thirds to double the national median income. While that still includes roughly half of American households, it's a shrinking group — from 2000 to 2014, middle-class populations decreased in 203 of the 229 metropolitan areas reviewed in a Pew study.

Income - %

While the average household income for the wealthiest 20% of...
(Excerpt) Read more at: Business Insider
40 other people are viewing this story
Wake Up To Breaking News!
True or False Prophet, check for God keeping seal of approval.
Sign In or Register to comment.

Welcome to Long Room!

Where The World Finds Its News!

LongRoom Culture
Grizzly Bear Cubs Wrestling At Katmai National Park in Alaska! Cubs will be cubs, and these bears are having a great time...
SpaceX Landing Looked Insanely Easy! The return to earth for the latest SpaceX mission was a perfect landing.  On August 14,...
Fire and Dominoes? These domino set ups by Kaplamino feature candles, sparklers and balloons to create an exciting array of...
WOW! Dynjandi Waterfall in Iceland is Amazing! Iceland is an amazing magical place!  This series of waterfalls is massive and...
Baby Elephant Rescued by Female Elephant While Surrounded by Lions Just Waiting For The Rescue To Fail! Another example of the...
Russian Mother Cat Adopts 8 Orphaned Hedgehog Babies! When these hedgehog babies lost their mother in a lawnmower accident, the...
Funny Hamster Running On Wheel With Friend Gets Caught And Hit With The Wheel On The Rear Until He Breaks Free!
Captain Jumped Into Frigid Waters To Rescue Crew Members Of The Capsized Fishing Boat The Grayling! When Captain Pruitt of the...
Dog Says Thank You To Owner! Can dogs really talk?  There are so many examples of dogs saying things that we understand, it is...
Storm The Golden Retriever Rescues A Baby Deer From Drowning! A true hero, Storm and his owner, Mark Freeley were walking along...
Time Lapse Of Orb Spider Spinning Web! Orb spiders are amazing web spinners and this one is captured creating its masterpiece...
Longboarding In The Alps With Metal Sliding Gloves! This amazing run down a steep road really shows how the gloves are used.
Knife Cutting Through Wood Like Butter! Wood carving takes very sharp tools!  This carver shows how he is holding the spoon in...
Man Jumps From Trampoline Into A Giant Inflated Bubble Ball! Complete with somersault, this man jumps from the trampoline to...
Dog Runs Along The Beach With Kite Boarder! It doesn't look like this kite boarder expected to have such close company on his...
Waterfall Unable to "Fall" Due To High Winds! Unusual video of a waterfall that is being blown by the wind so severely that it...
Little Cowboy Learning Calf Roping At Just The Right Age! When the calf breaks out of the chute, this little cowboy is ready.
Dog Shadows Every Move That His Owner Makes! This dog couldn't be happier than to make every move that his owner makes at the...
Fun Physics Tricks You Can Try At Home! These physics tricks are great experiments to try at home just for fun! Here's another...
Life Hacks That Will Help You Organize Your Clothes! This collection of tips and tricks in organizing your closet and drawers...
Cat Can Play Shell Game Flawlessly! This con game does not con this cat who can pick the right cup everytime!  The cat would be...
Mother Grizzly Carries Her 2 Cubs Across River On Her Back! This touching video shows a mother grizzly swimming across the...
Darwin's Bark Spider Has Real "Spidey" Power And Builds Bridge Over 80 Feet Long! This spider is able to extrude a strand of...
Dance Meets Light Show - Light Balance Dancers at America's Got Talent 2017! This dance routine is amazing. It is...
Mouse Doesn't Let Being Upside Down and Under His Running Wheel Stop Him From Getting a Good Run In! Something is not right in...