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He is the Italian playboy who flaunts his wealth to 11 million Instagram followers in a series of outrageous shots - often alongside a bevvy of beauties.
But Gianluca Vacchi, 50, had his yacht and several properties seized by creditors - much to the amusement of the Internet.
Tattooed - Heir - Empire - Media - Existence
The tattooed, body-building heir to an industrial empire fills his social media with a cash-rich, work-free existence dedicated to the pursuit of pleasure.
But now his lavish lifestyle is being remorselessly parodied on the internet.
Twitter - Users - Pictures - Front - Paddling
Twitter users have posted pictures of themselves posing, Vacchi-style in front of plastic paddling pools and pedalos, while a Facebook page entitled 'Find Gianluca Vacchi a job' has attracted a huge following.
With his penchants for classic cars and private jet, he made '#Enjoy' his online catchphrase and the title of a self-congratulatory book he published last year.
Years - Work - Family - Business - Epiphany
He recounts after 20 years of hard work in the family business, he had had an epiphany and...
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