Is the food industry conspiring to make you fat? Two experts explain how brands trick us into bad choices - and how to ignore them

Mail Online | 8/10/2017 | Sara Fl Kirk For The Conversation;Jessie Mcisaac For The Conversation
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The scent of baked goods wafts towards you as the supermarket doors glide open.

Your stomach rumbles and your mouth waters at the sight and smell of so much food.

Products - Supermarket

Approximately 40,000 products are available in an average North American supermarket.

Despite your best intentions, you succumb to the deals and offers that you don't really need. Hey, why not get two bags of chips for the price of one? Before you know it, your shopping cart is full and that chocolate bar you grabbed at the checkout is in your mouth.

Bar

One bar won't hurt, right?

If this sounds familiar, you're not alone. It is now widely accepted that we are living in a food environment that does not value health.

Environment - Set - Rules - Access - Food

This 'obesogenic environment' does not provide a set of rules to ensure easy and equitable access to healthy, affordable food. And evidence is mounting that some foods, particularly those high in fat, salt and sugar, are not easy to resist.

Food addiction actually shares common brain activity with alcohol addiction. And these high-fat, high-sugar foods also tend to be cheap and readily available, and strongly linked with chronic disease.

Food - Culture - Society - Something - Research

This unhealthy food culture permeates society, something we have explored through research at Dalhousie University. Our current food environment sets us up for healthy food choice failure. Yet when we overeat and weight gain ensues, society is there to dole out blame and shame for our 'crime.'

Is this entrapment?

Blame - Shame - Behaviours - Obesity - Issue

Blame and shame for unhealthy behaviours occur because obesity is often framed as an issue of personal responsibility. In this narrative, we alone are responsible for what goes into our mouths. If we gain weight, it is a result of gluttony, sloth and a lack of willpower.

Any attempts to restructure our food environments so they are more supportive of health are often criticized as denying...
(Excerpt) Read more at: Mail Online
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