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Alamo Drafthouse’s women-only screenings of “Wonder Woman” that garnered massive attention and positive news coverage may have been against the law. Despite acknowledging complaints, the company has declined to issue a proper apology.
In June, theater chain Alamo Drafthouse announced it would be holding women-only screenings of “Wonder Woman” in select theaters. The media predictably cheered on the company’s feminist-centric marketing.
Stephen - Miller - Writer - Heat - Street
Stephen Miller, a writer for Heat Street, made the headlines and upset feminists on the Internet when he bought tickets to attend the movie at its women-only screening in New York City. Amid the outpouring of cheers, complaints, and “yas kween, slay!” support on social media, it turns out that Drafthouse was in violation of anti-discrimination laws in Austin, Texas — one of the cities where the theater held such a screening.
Complaints to the city were filed by Albany law professor Stephen Clark and an anonymous man, who took issue with Drafthouse’s marketing and attempts to pander to feminists. The chain first responded with snark to its detractors on Facebook, but it was forced to eventually admit the merits of the complaint.
Chain - Settlement - Offer - July - Clark
The chain proposed a settlement offer on July 18 to Clark and the other individual.
“Respondent did not realize that advertising a ‘women’s only’ screening was a violation of discrimination laws,” wrote Alamo Drafthouse. “Respondent has a very strict non-discrimination policy in place, but this policy did NOT include a specific prohibition against advertising.”
Company - Missy - Reynolds - Director - Estate
Speaking for the company, Missy Reynolds, director of real estate and development called the “women’s only” marketing gimmick a “tongue in cheek moniker,” stating that they wouldn’t have...
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