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If you’re wondering why Marvel movies and Star Wars weren’t mentioned as being among the titles included in Disney’s upcoming streaming service, announced yesterday, that’s because they might be getting their own branded services instead. According to Disney CEO Bob Iger, the company is still considering how it wants to bring Marvel and LucasFilm titles to consumers. There’s been talk of launching proprietary Marvel and Star Wars services, he said on Disney’s earnings call on Tuesday.
But that decision is not yet set in stone.
Volume - Product - Services - Iger
“We’re mindful of the volume of product that would go into those services, and we want to be careful about that,” Iger explained.
The exec also noted that the other option on the table was to add the Marvel and Star Wars films to the new Disney streaming service. However, it sounds like the company isn’t sure that’s the right place for them. The feeling is that there may not be as much overlap between the Disney fans and Marvel or Star Wars fans to warrant such a move, he said.
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That’s an odd take, especially given the appeal that superhero movies and Star Wars has for kids. Sure, they might be slightly older children than those who want to tune in to watch the new Frozen sequel or the latest in the Toy Story franchise, but there’s definitely going to be overlap among the potential customer base for a Disney streaming service, and one for either Marvel or Star Wars.
After all, it’s not the children who are paying for these services – it’s the parents. And many families have children of different ages, not to mention adults who are also interested in Marvel and Star Wars, too.
Disney - Titles - Demand - Disney/Pixar - Streaming
Still, it seems like Disney doesn’t believe it will need to add these titles to generate demand for its Disney/Pixar streaming service.
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