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One of the most common arguments against introducing contemporary design and new technology into churches, ministries and nonprofits is what I call “The Senior Myth.” That’s the idea that seniors aren’t tech savvy, don’t like contemporary music or design, and generally aren’t interested in current culture. And since they are the biggest donors and supporters of many of these organizations, we don’t want to rock the boat by “hipping things up.”
For decades, I’ve fought the Senior Myth—in fact, it’s easily one of the most frustrating challenges I’ve faced as a media consultant. But over and over I’ve proved the theory wrong, and now, Pew Research agrees.
Study - Pew - Research - Seniors - Technology
In a recent study, Pew Research revealed that while seniors adopt technology at lower rates than the general public, they are more digitally connected than ever. In other words, they may not be the earliest adopters, but they love technology far more than we think.
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