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BAMTech, the company that powers streaming for MLB, HBO, NHL, WWE, and now, Disney’s and ESPN’s upcoming streaming services, is valued at $3.75 billion following Disney’s new investment. This afternoon, Disney announced it would acquire an additional 42 percent stake in the streaming infrastructure provider for $1.58 billion.
The company last year had invested $1 billion in BAMTech, giving it a minority stake (33%).
Deal - Option - Disney - Majority - Stake
The earlier deal had included an option that would allow Disney to acquire a majority stake over several years, and it’s fairly telling that the company has chosen to exercise that option so soon.
Disney now owns 75 percent of the company that will power its shift into streaming.
Disney - Move - Acceleration - Timetable - Ownership
Even Disney admitted the move was “an acceleration of that timetable for controlling ownership” – a signal that consumer adoption of streaming services over traditional TV is moving at a much more rapid pace than perhaps expected.
BAMTech itself is a spin-out from MLBAM (MLB Advanced Media), MLB’s digital media business. MLBAM operates the official website at MLB.com and related properties, as well as the popular MLB At Bat mobile application, among other things. Video streaming, however, became such a big business that BAMTech was approved to become its own entity back in August 2015.
Business - Technology - Provider - Baseball
The business has long since grown beyond being a streaming technology provider for baseball.
The company has also been tasked with powering streaming for HBO NOW, the National Hockey League, the PGA Tour, the WE Network, and others.
Service - Today - Games - Events - Year
That new streaming service was also announced today, and will include approximately 10,000 live regional, national, and international games and events a year. It will feature events from Major League Baseball, National Hockey League, Major League Soccer, Grand Slam tennis, and college sports. ESPN said individual packages will be available for purchase, too, including MLB.TV, NHL.TV and MLS Live.
The service will launch...
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