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There are many distinctions to be made between high end restaurant and cheaper eateries but one of the easiest ways to tell the difference is to see if there are pictures on the menu or not.
Posh establishments tend not to embellish their menus with images of the fancy food on offer, while high street chains and cheap cafes will tend to advertise their wares visually.
Reason - Researchers - Durham - University - Images
It turns out there's a very good reason for this, researchers from Durham University have discovered - and it's because images will put us off unless promoting a very simple dish.
The study by Durham University Business School found that if the name of a menu item is straightforward, such as 'burger and chips,' a picture next to it will make a diner more likely to buy the dish.
Meal - Name - Madness - Cake - Chocolate
But if a meal has an ambiguous or complicated name, such as 'Midnight Madness Cake' to describe a simple chocolate cake, pictures can have the opposite effect and put diners off the meal, the study found.
Having a picture next to a menu item that doesn't reveal much about the dish could make the diner feel disappointed if the description doesn't live up to what the meal actually looks like, the findings revealed.
Way - Restaurants - Dishes - Descriptions - Ingredients
It goes some way to explain why top restaurants, which often feature dishes with vague descriptions or obscure ingredients, hardly ever have pictures on the menu.
The findings also confirm why many high street chains, diners and cafes...
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