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PARIS, March 6 — A new publicity campaign featuring painfully thin models in “degrading” poses for the French fashion house Yves Saint Laurent sparked outrage today, with calls for it to be banned.
Poster - Campaign - Paris - Woman - Coat
The poster campaign across Paris of a reclining woman in a fur coat and fishnet tights opening her legs, and another of a model in a leotard and roller skate stilettos bending over a stool, caused fury on social media.
The French advertising authority said most of the complaints it received were from people who saw the images as an “incitement to rape”.
Director - Stephane - Martin - AFP - Brand
Its director Stephane Martin told AFP the brand appeared to have “uncontestably breached” the rules.
“I am not sure that (Saint Laurent’s) female clients would like to be associated with these images,” he said.
Type - Porno - Chic - Fashion - Advertising
“We had a similar type of porno chic (in fashion advertising) a decade ago, and here we have it coming back again which isn’t acceptable,” Martin added.
He said they would decide on what action to take after meeting the label on Friday.
Authority - Degrading - Representations - People - Advertisers
The authority bars all “degrading and humiliating representations of people”, and can demand that advertisers withdraw or change their campaigns.
France’s leading women’s group, Osez le feminisme (“Dare to be Feminist”), called for the campaign to be pulled, saying this was not the first...
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