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(Reuters) – Facebook Inc’s Instagram is bringing more than 30 advertisers into one of its fastest-growing features, Instagram Stories, in a bid to boost advertising revenue, the company said on Wednesday.
The social media company will become a more important player in maintaining Facebook’s growth in advertising revenue in 2017. During the last two earnings calls, Facebook executives said they may soon reach a limit on the amount of ads they can place in front of users, which had been one of the key factors driving ad revenue growth.
Media - Buyers - Instagram - Ability - Facebook
Media buyers are optimistic about Instagram’s ability to maintain Facebook’s place, second only to Alphabet Inc’s Google, in the digital ad marketplace. “Instagram could end up being as strong a revenue component for Facebook as YouTube has been for Google,” said Noah Mallin, head of social for ad agency MEC Wavemaker.
In Instagram Stories, users and businesses can post a string of photos and videos that disappear after 24 hours. It launched in August and now has 150 million daily active users, according to Jim Squires, director of market operations for Instagram.
Ad - Product - Ads - Users - Photos
The new ad product will show full-screen ads intermittently as users swipe through photos and videos on Instagram Stories....
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