Fast food restaurant announces name change as Spaniards can’t pronounce 'Burger King' properly

www.thelocal.es | 1/10/1994 | Staff
townskey13 (Posted by) Level 3
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The fast-food chain explained that it had decided "to turn the situation around and be the ones to make the change"

“In this way, at long last, the name of the brand will be written as it is pronounced.”

Brand - Name - Consumers - Market…From - Burger

“The brand has decided to “castellanize” its name to get closer to the consumers in the Spanish market…From now on Burger will be written with an added ‘u’; Burguer,” the statement send out on Tuesday morning explained.

Of course, the...
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