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The NFL and certain sports networks would like you to believe that the 2016 election was the reason for the serious downtick in viewer participation, yet post-election data doesn’t really support this premise.
In fairness to the NFL, a bounce in ratings occurred after the election ended in early November. In fact, ratings of the “average game,” as reported by Awful Announcing, increased by 14%. This represents the biggest post-election jump since 2007 when ratings showed a 9% increase after the election.
Numbers - Numbers - Year - Election - Year
Those numbers look quite impressive. However, when you compare viewership numbers after this year’s election against last year’s 2015 NFL season numbers during the same period of time, per game viewership declined by approximately 4 percent from 19.24...
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