Years ago the number of ad dollars spent on online advertising overtook the amount spent on offline advertising (TV, print, radio). This demographic shift was presented as form, not essence. It was presented as the evolution of media, firms were adapting and changing. But something much deeper was happening, it's the end of an industry cycle called 'media' which is being replaced by 'independent online media' like Zero Hedge for finance, and thousands of other sites for their respective topics. Although the MSM (Main Stream Media) fights this, it's bigger than them, it's not something they can control. People who are holding on to their newspapers are old and dying (no offense, Grandpa). Cursive writing is no longer being taught in schools - and why should it?
Along with this shift comes a new host of problems as well, children addicted to social media oblivious to the 'real world' - but in the context of the MSM, it's just a swan song they are singing loudly 'we are still relevant! we are still relevant' The fact is the old MSM model doesn't work. State sponsored media like the BBC and PBS has always been at the core of investigative journalism, anyway. WaPo is losing money at an alarming rate. From 2013 we're talking 85% drop in profit:
Washington - Post - Co - Friday - News
The Washington Post Co. on Friday reported bad news...
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