The experts call for governments around the world to renew their efforts to address the problem by strengthening the rules governing alcohol marketing with more effective independent statutory regulations. Their call coincides with the publication of a series of reports in a supplement to the scientific journal Addiction that presents the latest evidence on alcohol marketing and its impact on children. Key findings from the collection of peer-reviewed manuscripts include:
The Addiction supplement comprises 14 papers, with research presented from around the world. Lead editor Professor Thomas Babor, of the University of Connecticut, says:
Governments - Health - Citizens - Product - Potential
"Governments are responsible for the health of their citizens. No other legal product with such potential for harm is as widely promoted and advertised in the world as alcohol. These papers provide a wealth of information to support governments in their efforts to protect children and other vulnerable populations from exposure to alcohol marketing."
Chris Brookes of the UK Health Forum noted that "Governments have previously approved self-regulatory measures on alcohol advertising; however, we can no longer say that they might work to protect our young people -- they don't. In a literature review of more than 100 studies, none was identified that supported the effectiveness of industry self-regulation programmes."
Papers - Guidelines - Alcohol - Marketing - Regulations
The papers offer guidelines to developing more effective alcohol marketing regulations:
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