GoDaddy continues to expand beyond websites by acquiring social content startup Over

TechCrunch | 1/29/2020 | Staff
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GoDaddy has reached an agreement to acquire Over, the startup behind an app that helps businesses create the photos and videos they need for social media.

Justin Tsai, GoDaddy’s vice president of growth and product, said this acquisition is about acknowledging “a world of entrepreneurs who may never have a website.”

Over - Capabilities - Set - People - Instagram

He told me, “Over’s capabilities really target those set of people, who may have an Instagram profile where they need to post visually engaging content but have never gone to GoDaddy.”

This follows GoDaddy’s relaunch of its website-building tools last fall under the new name Websites+Marketing, with additional features around email marketing, search engine optimization and maintaining a presence beyond your website, whether that’s on Facebook or Yelp.

Tsai - Websites+Marketing - Customers - Business - Users

Tsai said Websites+Marketing now has 1 million paying customers, but as more business started using it, “We started noticing users really had trouble creating great content as they go to those platforms. They didn’t know what to post or how to make that post really sing.”

That’s where Over comes in, offering a variety of customizable templates and layouts that should make it faster and easier to create eye-catching visual content. The goal, according to co-founder and CEO Matt Winn, is to “build guitars, not violins” —...
(Excerpt) Read more at: TechCrunch
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