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In physics the God Particle is an elementary particle whose existence physicists use to describes why all particles have mass. In a Wednesday masterclass at the Göteborg Film Festival, Ampere Analysis’ Guy Bisson’s God Particle is the push into acquiring global rights, the phenomenon whose existence is the driving factor behind many if nt most all current international TV industry trends.
In a conversation with Variety ahead of the Swedish festival, he gave a preview of the class, breaking down some of his key talking points.
US - Studios - Direct-to-consumer - Basis - Streaming
As the U.S. studios have begun to focus on direct-to-consumer on a global basis, powered primarily by digital streaming, from platforms to pay TVs and telcos, many traditional distributors, deprived of content, have taken one step back in the value chain and began producing their own original content, often based on traditional studio models of production.
“Basically, the pure play model of distribution model is disappearing,” he explained. “The model where you bought rights and then sold them, that model is challenged now.”
Part - Value - Chain - Distribution - Program
“The part of the value chain which was distribution, taking a program and selling it to a channel or some other platform, that’s not where the distribution business is now. It’s moved back a whole segment in the value chain to production finance, production development and early stage development,” he added.
With distributors, pay TVs and telcos producing more each year, there is more demand in the market for the tools and talent required to make high quality content. And with increased demand comes increased costs.
Demand - Shortages - Talent - Price - Talent
“Demand is leading to shortages of talent, so the price of talent goes up. Then there are facilities. I was in L.A. recently, and people were saying the stages are all fully booked for the next five years. Years back you would have fallow periods where nothing was being made and...
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