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The Planters peanut company has put its death of Mr. Peanut ad campaign on hold as the nation reacts to the shocking helicopter crash that took the life of Los Angeles Lakers legend Kobe Bryant and eight others.
Planters spokesman Jeremy Mullman said that they have put the campaign on hold for “evaluation” as details about Sunday’s crash in Calabasas, California, continue to emerge.
Weekend - News - Planters - Campaign - Activities
“We are saddened by this weekend’s news and Planters has paused all campaign activities, including paid media,” Mullman wrote in an email reported by USA Today. “(We) will evaluate next steps through a lens of sensitivity to those impacted by this tragedy.”
Mullman added that the company is not yet prepared to cancel its ad that is scheduled to run during Super Bowl LIV on February 2.
The initial ad that showed...
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