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Is Apple TV Plus — the tech giant’s foray into the streaming wars — a roaring success?
That’s been the initial takeaway from estimates by research firm Ampere Analysis, which has pegged Apple TV Plus as having racked up 33.6 million customers in the U.S. alone as of the end of 2019. As initially reported by the Wall Street Journal, Ampere’s guesstimate would mean Apple TV Plus is bigger than both Hulu (which the firm estimates had 31.8 million users) and Disney Plus (23.2 million) in Q4.
Caveats - Order
But a few big caveats are in order.
For starters, the U.K.-based researcher’s numbers are “very early-stage, initial estimates,” Ampere Analysis research manager Daniel Gadher told Variety.
Apple - TV - Plus - Majority - US
Moreover, Apple TV Plus has very few paying subs: The “vast majority” of those estimated 33.6 million U.S. users who signed up after the Nov. 1 launch are getting the service under a one-year-free offer from Apple, according to Ampere. The company doesn’t have a specific breakdown of how many Apple TV Plus users are actually paying the regular $4.99 monthly price for the service.
Under Apple’s deal, Apple TV Plus is free for 12 months with the purchase of any new iPhone, iPad, Apple TV, Mac or iPod touch device. Customers have up to three months after first setting up their device to claim the offer. For Apple, the fact that few customers will be paying subscribers “should not matter for Apple financials – as Apple TV Plus at this point can be seen as supporting the device business,” Gadher said.
Question - Apple - TV - Plus - Users
A major question is how many Apple TV Plus users who are currently getting it for free will end up paying for it — which may be tough sell, as its originals lineup is far smaller than many of its rivals. Ampere modeled out replacement rates for devices across different...
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