Google backtracks on search results design

TechCrunch | 1/24/2020 | Staff
cindy95240cindy95240 (Posted by) Level 3
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Earlier today, Google href=""> announced that it would be redesigning the redesign of its search results as a response to withering criticism from politicians, consumers, and the press over the way in which search results display were made to look like ads.

Google makes money when users of its search service click on ads. It doesn’t make money when people click on an unpaid search result. Making ads look like search results makes Google more money.

Business - Decision - Company - Mantra

It’s also a pretty evil (or at least unethical) business decision by a company whose mantra was “Don’t be evil”(although they gave that up in 2018).

Users began noticing the changes to search results last week and at least one user flagged the changes earlier this week.

Google - Bit - Doublespeak - Account - Redesign

Google responded with a bit of doublespeak from its corporate account about how the redesign was intended to achieve the opposite effect of what it was actually doing.

“Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded ‘Ad’ label for ads,” the company wrote.

Virginia - Senator - Mark - Warner - Break

Virginia’s Senator Mark Warner took a break from impeachment hearings to talk to the Washington Post about just how bad the new search redesign was.

“We’ve seen multiple instances over the last few years where Google has made paid advertisements ever more indistinguishable from organic search results,” Warner told the Post. “This is yet another example of a platform exploiting its bottleneck power for commercial gain, to the detriment of both consumers and also small businesses.”

Google

Google’s...
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