‘Bad Boys for Life’ Triumphs on MLK Weekend With $73 Million Launch

Variety | 1/20/2020 | Dave McNary
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“Bad Boys for Life” has given a jolt to the North American box office, blasting past forecasts with a $73.4 million opening over the Martin Luther King Jr. holiday weekend.

The third iteration of the Will Smith-Martin Lawrence action comedy franchise will finish the Friday-Monday as Sony Pictures’ biggest R-rated opening ever and the industry’s second highest opening of all-time for the month of January, as well as Lawrence’s biggest opening. “Bad Boys for Life,” produced by Smith, Jerry Bruckheimer and Doug Belgrad, took in $23.5 million on Friday, $21.6 million on Saturday, $17.1 million on Sunday and a projected $11.3 million on Monday.

Results - Studio - Projection - Bad - Boys

The results nearly doubled the studio’s pre-release projection of $38 million. “Bad Boys for Life” also dominated rivals, taking in more than the combined total of the next three films — Universal’s launch of family adventure “Dolittle” with $29.5 million, the studio’s second weekend of awards contender “1917” with $26.8 million and Sony’s sixth frame of “Jumanji: The Next Level” with $12.8 million.

(Excerpt) Read more at: Variety
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