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A Chinese theme park has triggered a wave of outrage on social media after it forced a pig to bungee jump off a 68-metre high tower.
Video footage shows the pig tied to a pole, carried by two men to the top of a tower before being pushed off.
Theme - Park - Chongqing - Stunt - Opening
The theme park located in Chongqing said the stunt was held to mark the opening of the new bungee attraction.
Local media outlets said the pig was sent to a slaughterhouse afterwards.
Stunt - Importance - Rights - China - Population
The stunt caused anger online - reflecting the growing importance of animal rights among China's population.
The theme park has since put out a statement, saying that it accepted the "criticism" it had received.
Netizens - Criticism - Advice - Apologise - Public
"We sincerely accept netizens' criticism and advice and apologise to the public," it said. "We will improve [our] marketing of the tourist site, to provide tourists with better services."
'Vulgar marketing tactic'
Incident - Place - January - Meixin - Red
The incident took place on 18 January at the Meixin Red Wine Town theme park in the sprawling Chinese municipality of Chongqing in south-western China.
The publicity event - which organisers called the golden pig bungee jump - was held to celebrate the opening of the theme park's bungee attraction.
Pig - Reports
The pig, which according to local reports weighed 75kg...
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