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Hulu brought fan favorite series Veronica Mars back for a fourth season last summer. Creator Rob Thomas had plans to continue producing short seasons and star Kristen Bell was on board to return. So it was surprising when Thomas said in November that there are no plans for a fifth season.
Hulu SVP of Originals Craig Erwich gave an executive session for the Television Critics Association today. He addressed questions about why the streamer is not proceeding with Veronica Mars.
Fans - Seasons - Veronica - Mars - Movie
For fans who’d seen the three seasons of Veronica Mars and the movie, the fourth season was a major event. For Hulu, the fourth season made the first three seasons an asset to their library. Now they don’t need any more.
“We were thrilled with the entire Veronica Mars experience that we brought to our viewers,” Erwich said. “It was a really unique set of content in terms of having past episodes and then a new seasons. It was really interesting to see. We watched a lot of new people discover the show for the first time. For fans of the show, the opportunity to check back in and see where she is in her life was very exciting. That collection, that journey of Veronica Mars in terms of the television episodes and in terms of her life as a character exists on Hulu and will exist for a long time. There’s still a lot of Veronica Mars for people to check out. Right now we think that’s a really satisfying narrative experience for them.”
Hulu - Season - Surprise - July - Fans
Hulu dropped season four as a surprise on July 19. Many fans were already committed to Comic-Con that weekend, so they weren’t available to watch the show until after everyone talked about it. Erwich stood by...
(Excerpt) Read more at: /Film
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