NBC's streaming service Peacock will be free with ads July 15

CNET | 1/17/2020 | Staff
Celtics2212Celtics2212 (Posted by) Level 3
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Parks and Recreation is one of the most popular library titles that Peacock will stream.

With a free service that bucks the trend of other services launching in the so-called streaming wars, Comcast's NBC is pinning its hopes on making money mostly from ads running against its library of shows like The Office and Parks and Recreation, high-profile movies from its studios, and originals that include a bunch of reboots (and reboots of reboots).

Comcast - Cox - Customer - Discount - Premium

If you're a Comcast or Cox customer, you basically score a $5 discount: You watch with an ad-supported Premium membership free, or pay $5 to updgrade to the ad-free version. NBC said it's working on more partnerships to offer this discount to a wider array of consumers.

And if you're a Comcast customer, you get to start streaming three months early. The service launches April 15 to Comcast's Xfinity X1 cable customers and its Flex streaming customers. International expansion will come, NBC said, but it didn't specify a timeline. The news was part of the Comcast unit's unveiling of Peacock in a two-hour presentation at NBC's storied 30 Rockefeller Plaza headquarters in New York.

Decision - Peacock - Service - Closer - Model

The decision to make Peacock free puts the service closer to the music-streaming model used by Spotify, which offers a free tier with ads as an on-ramp for paying subscribers. Though free, ad-supported streaming video has plenty of precedent. The trend among streaming services lately -- especially those with high-quality programming like Peacock's -- is to eschew ads and put everything behind a paywall.

Peacock is NBC's combatant in the so-called streaming wars, a seven-month window when media giants and tech titans are releasing a raft of new streaming services to take on Netflix. More than just skirmishes between megacorporations, these competitive battles will determine not only who shapes the future of television...
(Excerpt) Read more at: CNET
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