Subaru apologise for F*CKS edition car spotted at Singapore show

Mail Online | 1/14/2020 | Sophie Tanno For Mailonline
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A Japanese carmaker has apologized in a leaked letter after a display of their latest modified SUV appeared to deliberately give it a rude title.

Subaru unveiled its new Forester GT model last weekend - and had appeared to name it the F.U.*.K.S edition - short for Forester Ultimate Customized Kit Special edition.

Company - Name - Auto - Show - Singapore

The company has now distanced itself from the name displayed at an Asian auto show in Singapore, saying in a leaked letter: 'We want to make sure that you and all of your customers know that Subaru of America, Inc. (SOA) and Subaru Corporation (SBR) had nothing to do with this.'

The letter continued: 'We apologize for any negative feedback this may have caused. SBR has had the name removed from the car at the Singapore Auto Show.

Work - Brand - Image - Company - Naming

'We work very hard to build a strong brand image for this company and the naming of this vehicle in no way reflects the values and standards we hold true.'

(Excerpt) Read more at: Mail Online
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