The battle for streaming superstars is hotting up as YouTube poaches 3 gamers from Amazon's Twitch

Business Insider | 1/14/2020 | Charlie Wood
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YouTube has recruited three prominent streamers from Twitch, its Amazon-owned rival, as it looks to boost its hold on the streaming market.

Rachell "Valkyrae" Hofstetter, Elliott "Muselk" Watkins and Lannan "LazarBeam" Eacott will now stream content exclusively for YouTube.

Trio - Following - YouTube - Presence - Site

The trio has a combined following of more than 21 million on YouTube, having already established a presence on the site. Their combined following on Twitch at the time of the deal stood at more than 1.5 million subscribers.

It's bad news for Amazon's Twitch, which landed high-profile game streamers but has been steadily bleeding big names to YouTube and Microsoft streaming service Mixer.

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Business Insider has contacted YouTube and Twitch for comment.

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YouTube - Coup - Streamers - Twitch

YouTube has pulled off a major coup after signing over three major streamers from Twitch.

Rachell "Valkyrae" Hofstetter, Elliott "Muselk" Watkins, and Lannan "LazarBeam" Eacott will now stream content exclusively for YouTube having previously broadcast to Amazon's Twitch.

Trio - Following - YouTube - Presence - Site

The trio has a combined following of more than 21 million on YouTube, having already established a presence on the site, primarily through uploads of themselves playing video games.

Their combined following on Twitch at the time of the deal stood at...
(Excerpt) Read more at: Business Insider
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