WashPost Media Columnist: Journalists MUST 'Reach the Undecided' to Impeach Trump

NewsBusters | 12/5/2019 | Staff
TitanSwimrTitanSwimr (Posted by) Level 3
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Washington Post media columnist Margaret Sullivan has offered a perfect example of how the pompous Post sees itself. It exists to provide enlightenment to the masses, and the masses are supposed to respond and give liberals victory at the polls, both at election time and when the media pollsters work the phones. It is their job to destroy Trump's "darkness" that's allegedly killing democracy.

The headline on her column today is drawing a lot of attention: "Wall-to-wall impeachment coverage is not changing any minds. Here’s how journalists can reach the undecided."

Brit - Hume - Journalists - News - Fear

Brit Hume tweeted: "Because, you see, journalists are not simply to report the news without fear or favor. Their mission instead is to convince the public that the president should be impeached and removed. Good lord."

Sullivan is panicked that all this pro-impeachment media bias isn't having its intended effect:

Diplomats - Scholars - Politicians

The diplomats have been inspiring, the legal scholars knowledgeable, the politicians predictable.

After endless on-air analysis and written reporting, pundit panels and emergency podcasts, not much has changed.

Anything - Weeks - House - Representatives - Impeachment

If anything, weeks into the House of Representatives’ public impeachment hearings, Americans’ positions seem to have hardened on whether President Trump should be impeached and removed from office.

So, is the media coverage pointless? Are journalists merely shouting into the void?

Partisans - Sullivan - Hope - Group - Poll-trackers

While partisans dig in, Sullivan expressed hope over a group poll-trackers call “less-certain Republicans” — about 12 percent of the sample. This group is "persuadable, but not particularly interested," and they're not following the hearings.

Columbia University journalism professor Bill Grueskin suggests the movie-trailer approach.

Message - Studios - Trailer - Essentials - Film

In a message, he explains: “Studios spend a $1 million or more on a trailer, because they know it’s essential to boil down the essentials of the film —...
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