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Netflix is just “scratching the surface” of what it plans to do in non-English-language programming, the company’s head of international originals said Thursday, adding that, for the streaming giant, “Hollywood is not the be-all and end-all of storytelling.”
The streamer’s success with series such as Germany’s “Dark” and Denmark’s “The Rain” means it will go deeper into foreign-language drama and look at other genres, Kelly Luegenbiehl told TV industry professionals at a conference in London. “It opens up a world of unscripted doc series, sketch comedy, stand-up, kids’ [content], live-actions kids’ [content],” Luegenbiehl said. “When we think about non-English-language content, this is just the beginning.”
Black - Mirror - Installment - Bandersnatch - Luegenbiehl
Following on from “Black Mirror” interactive installment “Bandersnatch,” Luegenbiehl said Netflix is “starting to look at what the first interactive series in non-English language would be.”
Speaking at the Drama Summit at Content London, the Netflix exec reported that 50% of subscribers watched a foreign-language show – up from 30% a couple of years ago.
Shows - Netflix - Age - Information
When asked why so many shows skew young, she said Netflix does not collect age information...
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