‘This Is Just the Beginning,’ Netflix Exec Says of Non-English Programming

Variety | 12/5/2019 | Stewart Clarke
Click For Photo: https://pmcvariety.files.wordpress.com/2018/06/dark-netflix-ulrich.jpg?w=700&h=393&crop=1

Netflix is just “scratching the surface” of what it plans to do in non-English-language programming, the company’s head of international originals said Thursday, adding that, for the streaming giant, “Hollywood is not the be-all and end-all of storytelling.”

The streamer’s success with series such as Germany’s “Dark” and Denmark’s “The Rain” means it will go deeper into foreign-language drama and look at other genres, Kelly Luegenbiehl told TV industry professionals at a conference in London. “It opens up a world of unscripted doc series, sketch comedy, stand-up, kids’ [content], live-actions kids’ [content],” Luegenbiehl said. “When we think about non-English-language content, this is just the beginning.”

Black - Mirror - Installment - Bandersnatch - Luegenbiehl

Following on from “Black Mirror” interactive installment “Bandersnatch,” Luegenbiehl said Netflix is “starting to look at what the first interactive series in non-English language would be.”

Speaking at the Drama Summit at Content London, the Netflix exec reported that 50% of subscribers watched a foreign-language show – up from 30% a couple of years ago.

Shows - Netflix - Age - Information

When asked why so many shows skew young, she said Netflix does not collect age information...
(Excerpt) Read more at: Variety
Wake Up To Breaking News!
Hell sometimes looks an awful lot like an office cubicle.
Sign In or Register to comment.

Welcome to Long Room!

Where The World Finds Its News!