A little product renaming here, a little RISC-V magic there, some extra performance, and voila – Imagination's 10th-gen PowerVR is born

www.theregister.co.uk | 12/2/2019 | Staff
lukealukea (Posted by) Level 4
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Imagination will today launch the tenth generation of its PowerVR family, with GPU cores aimed at rendering 3D graphics and other imagery for all sorts of stuff, from phones and cars to PCs and servers.

There are a number of things to note with this particular roll out, which essentially marks Imagination's comeback bid after a not-so-great end to the decade. The UK-based biz dramatically lost its flagship customer Apple, which decided it wanted to do its own graphics processing cores for future iPhones rather than continue to use PowerVR; it also sold off its MIPS microprocessor wing; and it had to be rescued by Chinese private equity.

Lost - Weeds - Semiconductor - Industry - Arm

Feeling a little lost in the weeds of the semiconductor industry – what with Arm, Qualcomm, Nvidia, Apple, AMD, and others, taking all the limelight with their graphics, compute, and AI acceleration developments – Imagination hopes it can return to form and regain any lost ground with this new generation. Bear in mind, at one point, PowerVR was considered a gold standard in embedded and mobile GPU cores, though the family has somewhat lost its momentum as it commercially stumbled, and Arm, Apple, and others caught up.

So, what are the big changes? With its tenth generation, Imagination has switched to a new naming scheme for its GPU cores. Previous generations were dubbed PowerVR 8, 9, and so on, whereas now it's the PowerVR A-series, B-series, C-series, and D-series. It feels very hexadecimal, counting from 6, 7, 8, 9 to A, B, C, D.

Change - GPU - Cores - Firmware - Processor

Another change is that the GPU cores are directed by a built-in 32-bit RISC-V-compatible firmware processor. This highly customized internal CPU core has full control over just about every aspect of the graphics pipeline, including voltage and frequency scaling, allowing drawing operations and calculations to be optimally scheduled and rescheduled as needed,...
(Excerpt) Read more at: www.theregister.co.uk
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