Black Friday online sales surge, as consumers spend big to kick off the holidays

CNET | 11/30/2019 | Staff
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Just another Black Friday of loading up four TVs into the back of a pickup truck.

The kickoff to the holiday shopping season is going pretty much as expected, despite plenty of potential problems that could have pushed it off course. Tariffs, anti-Amazon sentiment, worries about the economy -- nah, consumers are spending a whole lot to nab all those deals.

Black - Friday - Sales - Day - Shy

Black Friday turned out to be the second-largest online sales day ever -- shy of last year's Cyber Monday -- reaching $7.4 billion, according to Adobe. That's up 19.6% from last year. Thanksgiving sales jumped 14.5% to $4.2 billion, though the biggest online sellers enjoyed much bigger sales increases than their smaller rivals, Adobe said.

Both those figures are a little lower than Adobe's forecasts, but the software giant reaffirmed its expectation that total online holiday sales will still hit $143.7 billion, up 14.1% from last year. The National Retail Federation expects overall retail spending to rise between 3.8% and 4.2%, well above the 2.1% growth from last year.

Nothing - Numbers - Thing - Forrester - Analyst

"There's nothing really shocking about the numbers, which I guess is a good thing now," Forrester e-commerce analyst Suchartia Kodali said Saturday.

Still, while things are going well during the heaviest shopping days, which run between Thanksgiving and Cyber Monday, retailers will have to try to keep consumers' attention for the next few weeks to make sure their sales don't slow down, Kodali added. Added to that, the shopping season between Cyber Monday and Christmas is six days shorter than last year, making each day of sales that much more significant for retailers.

Holiday - Sales

Online holiday sales keep hitting fresh...
(Excerpt) Read more at: CNET
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