First Things | 11/21/2019 | Jake Meador
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For years, Chick-fil-A has been a useful case study for fusionists and libertarian-minded social conservatives. The company has coexisted with woke businesses while normalizing Christian values, honoring the Sabbath, and treating customers kindly—and it has done so purely on the strength of its product. It makes a great chicken sandwich. It has friendly employees, clean dining rooms, and play areas for kids. As a result, it is now the third-largest fast food chain in America.

Because Chick-fil-A offers a superior product, so the story goes, it is immune to cultural pressures. The market is free and fair. Rod Dreher, no fusionist himself, recently described this narrative: “Quality work and a good product will always win out, even over left-wing prejudice. It was possible to look at Chick-fil-A and draw that conclusion.” This is conservative fusionist theory applied to Chick-fil-A: The soft power of cultural norms is marginally important at best. In America's pluralist society, conservative Christians are best served by arguing for viewpoint neutrality while aligning themselves with the forces of economic progress, thus carving out a space for themselves alongside progressive businesses. When they do that well, they can thrive and be insulated from woke cultural forces.

Week - Narrative - Question - Chick-fil-A - Salvation

This week that narrative was called into question. Chick-fil-A announced that it will cease charitable giving to the Salvation Army and Fellowship of Christian Athletes, two organizations that progressives have attacked for not affirming LGBTQ+ individuals. (The Salvation Army in particular is an odd institution to attack for being non-affirming, but that is a marginal point.) “There’s no question we know that, as we go into new markets, we need to be clear about who we are,” Chick-fil-A President Tim Tassopoulos said. “There are lots of articles and newscasts about Chick-fil-A, and we thought we needed to be clear about our message.”...
(Excerpt) Read more at: First Things
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