HOW TO LAUNCH DIGITAL GIVING BEFORE #GIVINGTUESDAY

ChurchTechToday | 11/15/2019 | Valerie Russell
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Last year was record-breaking for #GivingTuesday with $380 million raised online, a 38% increase in digital giving from 2017. This year, experts predict that we’ll see a 26% increase in online gifts and raise over $502 million. Since Giving Tuesday’s inception in 2012, it’s taken time for this global day of generosity to catch on. But, the impact grows noticeably year after year.

That’s why there’s no better time to launch (or relaunch!) online giving for your church. Providing your congregation a better way to connect to the church ignites giving

Seconds - People - GivingTuesday - Fund - Text

Within seconds, people can give to your #GivingTuesday fund via text, in-app, or online. Beyond giving, they can sign up to volunteer, register and pay for upcoming events, and provide additional one-time gifts. Plus, they can do this on their smartphone.

While launching digital giving before #GivingTuesday is a smart choice, it’s essential to have a plan. Below, you’ll find the best practices for launching digital giving before peak giving days. Having a plan in place is essential as you kick off the season of generosity.

Platforms - EasyTithe - Control - Panel - Church

With digital giving platforms like easyTithe, it won’t take long to familiarize yourself with the control panel. You can easily manage your church’s brand so it is familiar to your users. Make sure you add your church’s logo, colors, and more.

If you’re relaunching digital giving, take this time to make sure everything is up to date. The more you customize the technology and keep it current, the more comfortable people will be using it to engage with the church.

Organizations - Percentage - Gifts - Year - GivingTuesday

Faith-based organizations saw the largest percentage of gifts last year for #GivingTuesday versus other sectors. While people value the work churches do every day, one reason engagement increased on this particular day is because the focus was on...
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