Motorola throws back to the future with a foldable Razr reboot

TechCrunch | 11/13/2019 | Staff
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The rebirth of the Razr has been rumored for several months now. And honestly, such a product is a bit of a no-brainer. The Lenovo-owned company is embracing the burgeoning (if sputtering) world of foldables with the return of one of its most iconic models.

While it’s true that Motorola’s kept the Razr name alive in some form or another well into the Android era, everything that’s come since has failed to recapture the magic of the once mighty brand.

Looks - Things - Razr - Bit - Symmetry

From the looks of things, however, the newly announced Razr is a lovely bit of symmetry. The product, which was announced earlier today in Los Angeles, leans into the lackluster criticism that foldables are simply a return of the once-ubiquitous clamshell design.

According to Motorola, the company has been toying around with flexible technology for some time now. Per a press release: “In 2015, a cross functional team, comprised of engineers and designers from both Motorola and Lenovo, was assembled to start thinking about how we could utilize flexible display technology.”

Device - Design - Competitor - Samsung - Galaxy

The device swaps the horizontal design of its best known competitor, the Samsung Galaxy Fold. The vertical form factor looks to be a match made in foldable heaven. Certainly it loses some of the uber-thin design that made the original Razr...
(Excerpt) Read more at: TechCrunch
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