Motorola president: We see foldable Razr as a new franchise

CNET | 11/13/2019 | Staff
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Motorola President Sergio Buniac shares his thoughts on the new Razr and foldables in general.

When Sergio Buniac took over as the president of Motorola in March 2018, he had his work cut out for him. The company boasted a portfolio of compelling budget phones that often got lost in the shuffle, and the business hadn't been profitable in years. More importantly, Motorola, which had invented the cellphone, had been made irrelevant by larger, more deep-pocketed rivals such as Apple, Samsung and Huawei.

Business - Consumer - Electronics - Lenovo - Splash

But the business, now owned by Chinese consumer electronics giant Lenovo, is hoping to make a splash with the debut of a new Razr smartphone that CNET got an early and extended look at. It features a long 6.2-inch internal display that folds in on itself, like the original ultra-thin clamshell. It will launch as an exclusive phone for the Verizon Wireless service in the US.

The Razr is the latest in the crop of new foldable phones that are hitting the market. With the Samsung Galaxy Fold suffering early issues and the Huawei Mate X dealing with product delays, it's unclear how consumers will respond to these super-pricey devices.

Buniac - CNET - Launch - Part - Coverage

Buniac spoke to CNET ahead of the launch as part of our exclusive coverage on the Razr. The following is an edited transcript of our conversation.

Q: Why launch the Razr now?

Phone - Market - Options - Device - Research

When we saw (the foldable phone market) coming, initially you have two options to fold the device. In our research, we saw many consumers were looking for pocketability.

First, let's fold inwards. Consequentially, when you think about how to go to market, Razr came in place. And I think we're very happy with the solution.

Consumer - Need - Razr - Something

First we saw a consumer need for foldable. It's not like we decided to relaunch the Razr and figured something out.

Q: There's a generation of...
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