Motorola's Razr is a Verizon lifetime exclusive

CNET | 11/13/2019 | Staff
ziggy1023ziggy1023 (Posted by) Level 3
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Verizon has a lock on the new Motorola Razr.

Does Motorola's new foldable Razr smartphone intrigue you? Well, you better be a Verizon Wireless subscriber.

Verizon - Razr - Lifetime - US - Brian

Verizon has locked up the Razr as a lifetime exclusive in the US, according to Brian Higgins, vice president of product and consumer device for the carrier. That means you won't be able to buy the phone without going through Verizon. The device is up for pre-order on Dec. 26, but will be released in January.

Pre-orders for the Razr in Europe will also start in December, with the phone launching in January.

Agreements - Throwback - Era - Wireless - Carriers

Exclusive agreements are more of a throwback to an older era when wireless carriers locked up different devices for themselves. Nowadays, bigger players like Apple or Samsung opt to sell their devices across multiple carriers, although one-off exclusives from smaller companies like OnePlus still opt to strike these deals.

There are also phones, like the Galaxy S10 5G, which have a window of exclusivity — around a month or so. But the Razr will remain with Verizon for as long as it's around.

Razr - Course - Product - Screen - Price

The Razr, of course, is a unique product with its foldable screen and $1,500 price tag. It was never meant to be a mass-market option, which is why a deal makes sense. As part of a CNET exclusive on the Razr, Ruben Castano, vice president of design for Motorola, said it made sense to work with Verizon early because of the phone's use of eSim technology, which replaces the physical cards you insert into devices to activate your...
(Excerpt) Read more at: CNET
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