Apple's Phil Schiller on reinventing the new MacBook Pro keyboard

CNET | 11/13/2019 | Staff
doona07doona07 (Posted by) Level 3
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Apple's marketing chief, Phil Schiller, talks about the MacBook Pro's new redesigned keyboard.

The fastest way to get hardcore MacBook users on a rant is to ask them about the butterfly keyboard. Love it or hate it, Apple fans have passionate opinions about the company's decision to use a mechanism with a hinge in the middle that gives the keyboard its name. But the new 16-inch MacBook Pro, announced Wednesday, comes with an new keyboard that could change the conversation entirely.

Butterfly - Keyboard - Apple - MacBook - Criticism

The butterfly keyboard, unveiled with Apple's 12-inch MacBook for 2015, drew criticism for its less-than-pleasing tactile sensation and for quality-control issues that left some people frustrated by doubled or dropped letters as they typed. Apple said it's improved the keyboard, now in its third generation, and is offering a replacement program.

The new MacBook Pro, which replaces the 15-inch version, is Apple's most direct response to the backlash. The company has taken the scissor mechanism of its standalone Magic Keyboard and used it to power the keyboard in its new laptop. The hope is that this new keyboard will appease the professionals Apple wants to win back.

MacBook - Pro - Apple - Keyboard

Watch this: Has the new MacBook Pro finally fixed Apple's keyboard...

The challenge, says Apple marketing chief Phil Schiller, was taking the best of the Magic Keyboard, an accessory designed for desktop computers such as the upcoming Mac Pro, which launches in December, and adapting and evolving it for the new notebook.

People - Work - Keyboard - Keyboards - Industry

"People sometimes underestimate how much work goes into a keyboard, and that's why most keyboards in the industry don't change for 10 or 20 years," Schiller said in an interview. "We decided that while we were advancing the butterfly keyboard, we would also -- specifically for our pro customer -- go back and really talk to many pro customers about what they most want...
(Excerpt) Read more at: CNET
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