5 Reasons ‘Doctor Sleep’ Snoozed at the Box Office

TheWrap | 11/11/2019 | Jeremy Fuster, Beatrice Verhoeven
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For a second straight weekend, a movie from a major studio has disappointed at the box office. But while the struggles of “Terminator: Dark Fate” were somewhat of a surprise, the sluggish numbers for “Doctor Sleep” are a shock.

Made on a $50 million budget, “Doctor Sleep” was tracking to earn a solid $25 million to $30 million in its opening weekend. But that ended up being way off the mark: It only made $14 million from 3,855 screens.

Disappointment - Plenty - Signs - Film - %

The disappointment came despite plenty of positive signs for the film. It had a 75% critics score and 90% audience score on Rotten Tomatoes and ringing endorsements from Stephen King, who called it one of his favorite film adaptations of his books, and stars like LeBron James.

Also Read: How 'Doctor Sleep' Star Ewan McGregor Overcame His Worries About Following 'The Shining'

Analyst - Paul - Dergarabedian - Anyone - Business

“I’m really baffled by this one,” said comScore analyst Paul Dergarabedian. “It really takes anyone in this business back when the tracking is so very wrong about a movie that’s so well received.”

“Doctor Sleep” is now the fourth flop for Warner Bros. in the three months, joining “The Kitchen,” “Motherless Brooklyn,” and “The Goldfinch.” The good news for Warner Bros. is that it has two mammoth hits to cushion the disappointments. “Joker” and “It: Chapter Two” have combined to gross $1.45 billion worldwide.

Doctor - Sleep - Factors

So what went wrong with “Doctor Sleep”? Here are a five factors.

In the current horror boom, women under 25 have been a driving force in turning scary movies into big hits. Blumhouse films like “Us,” for example, had a strong turnout from audiences under 35 and have had near 50-50 ratios in turnouts for audiences above and below the age of 25.

Doctor - Sleep - CinemaScore - Polls - Audience

But “Doctor Sleep” skewed older. CinemaScore polls reflected an audience that was 74% over the age of 25 and 57%...
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