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Travel deals offered as part of the Black Friday sales hype do not offer the savings that are promised, it has been revealed.
Promises of discounts from airlines such as Ryanair, easyJet, Norwegian and Tui are either exaggerated or non-existent, according to research by experts at Which?
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A host of businesses try to use the publicity around Black Friday, which is the discount day imported from America that falls on the last Friday of November, to boost sales.
Historically, the deals centred on household appliances, TVs, Christmas gifts and gadgets, but many other businesses and services have jumped on the bandwagon.
Travel - Warning - Savings - Airlines - Holiday
Which? Travel has issued a warning about the savings offered by airlines and holiday companies after assessing what they did last year.
For example, Ryanair offered 25 per cent off one million seats purchased by midnight on Black Friday for travel between January and April 2019.
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However, Which said: 'While this might have sounded inviting, none of the flights checked were any cheaper on Black Friday than they were when checked two weeks later.
'Two flights - London Stansted to Oslo and London Stansted to Lanzarote - were actually £5 more expensive.'
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Researchers also found little availability on the 'deals'. Out of 10 Ryanair flights, only six routes were available at the headline sale price offered on Black Friday.
Most strikingly, a sale flight from London Stansted to Barcelona, advertised at £4.88, did not appear to exist at all for the dates advertised.
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EasyJet's Black Friday sale claimed travellers could save £50 on 60,000 short city breaks, but out of the 21 holidays that Which? Travel investigated, eight were cheaper just two weeks later.
One three-night trip from London Luton to Barcelona in January 2019 was only £26 cheaper, making it some 13 per cent less than the Black Friday 'deal' price of £203.
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Norwegian Air advertised Black Friday discounts 'up...
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