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Greggs has pledged to join the fight against obesity by encouraging customers to buy 'diet' doughnuts with a hole instead of the jam variety.
The high street bakery said it will encourage customers to make healthier choices by changing their displays so that jam-filled doughnuts are surrounded by ring doughnuts.
Bid - Responsibility - Agenda - People - Cakes
It is in a bid to make healthy eating 'top of its corporate social responsibility agenda' and push people to eat slightly smaller cakes.
Speaking at a childhood obesity conference in London, Greggs' chief executive Roger Whiteside said the hole in the middle as well as the lack of jam means they have fewer calories.
Mr - Whiteside - Sunday - Times - Ring
Mr Whiteside told The Sunday Times: 'The ring doughnuts are between 200 and 300 calories, the ball doughnuts are between 300 and 400 calories.
'People like big cakes, not little cakes. We know that we shouldn't be encouraging people to eat large cakes but the problem is...
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