Burger King franchisee's discounting mistake costs them $12 million

Mail Online | 3/19/2021 | Emily Crane For Dailymail.com
erinmmarionerinmmarion (Posted by) Level 3
Click For Photo: https://i.dailymail.co.uk/1s/2019/11/10/22/20838910-0-image-a-5_1573426211546.jpg

A discounting mistake has cost one of the U.S.'s biggest Burger King franchisees more than $12 million.

New York-based Carrols Restaurant Group, which operates 1,032 Burger King restaurants, has admitted to mistakenly giving customers a double discount on Whopper meals earlier this year.

Discounting - Error - Revenue - Reduction - Franchisee

The discounting error resulted in a revenue reduction of $12.4 million for the franchisee in the first nine months of this year and a net loss of $8.2 million, the Syracuse Post-Standard reports.

The company was offering two Whopper Jr. burgers for $4, two Whoppers for $5 and two Double Whoppers for $6.

Customers - Fries - Drinks - Discounts

They tried to get customers to trade up with fries and drinks but accidentally gave them additional discounts.

The customers were supposed to be charged normal prices for fries and drinks but were instead given them for lower...
(Excerpt) Read more at: Mail Online
Wake Up To Breaking News!
"It is useless to attempt to reason a man out of a thing he was never reasoned into"--Jonathan Swift
Sign In or Register to comment.

Welcome to Long Room!

Where The World Finds Its News!