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European antitrust chief Margrethe Vestager reportedly stated during a recent conference that Google’s efforts to drive more traffic to European comparison shopping rivals have failed.
Reuters reports that European Union antitrust chief Margrethe Vestager said during a Web Summit conference that Google’s efforts to create a level playing field for price comparison shopping rivals in order to avoid further E.U. fines have failed. Two years ago, Vestager hit Google with a 2.4-billion-euro ($2.65 billion) fine for favoring its own shopping services over rivals and was told to cease anti-competitive actions.
Response - Google - Competitors - Advertising - Space
In response, Google offered to allow competitors to bid for advertising space at the top of search pages, Vestager has now stated that this is not working. Vestager stated during the Web Summit: “We may see a show of rivals in the shopping box. We may see a pickup when it comes to clicks for merchants. But we still do not see much traffic for viable competitors when it comes to shopping comparison.”
British price-comparison firm Foundem,...
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