Amazon expands its in-store pickup service, Counter, to thousands more stores

TechCrunch | 10/23/2019 | Staff
PaMe (Posted by) Level 3
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Amazon Counter’s, the online retailer’s in-store pickup option that launched this summer at 100 Rite Aid locations in the U.S., is now expanding. The company announced today the service will reach thousands more locations with the additions of new partners GNC, Health Mart, and Stage Stores.

GNC is the well-known health and nutrition chain. Health Mart operates a network of independently owned and operated pharmacies. Stage Stores, meanwhile, operates Gordmans off-price stores, Bealls, Goody’s, Palais Royal, Peebles, and Stage department stores.

Amazon - Counter - Part - Amazon - Hub

Amazon Counter is part of the growing Amazon Hub network, which offers pickup locations for Amazon deliveries as well as thousands of pickup Lockers across the U.S. The system appeals to those who don’t find home delivery convenient — perhaps because they work in an office or don’t have anywhere safe to receive packages.

Amazon today offers a range of alternatives to leaving packages on the doorstep, including Amazon Counter and Amazon Lockers, Key by Amazon for keyless entry into homes and vehicles, and Amazon Day delivery dates.

Counter - Amazon - System - Brick-and-mortar - Operations

With Counter, Amazon’s system is designed to be minimally disruptive to the brick-and-mortar’s day-to-day operations. Customers simply show a barcode to the store employee to receive their package.

It may seem surprising that the very retailers Amazon has been putting out of...
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