NY Times Panics Over Trump’s Social Media Success

NewsBusters | 10/21/2019 | Staff
bethtetleybethtetley (Posted by) Level 4
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Without Russians to blame, liberal media have gone from scapegoating foreign agents to now condemning Facebook’s advertising itself.

"That campaigns are now being fought largely online is hardly a revelation, yet only one political party seems to have gotten the message,” The New York Times lamented. In its Oct. 20 article “Trump Campaign Floods Web With Ads, Raking In Cash as Democrats Struggle,” The Times observed,“While the Trump campaign has put its digital operation firmly at the center of the president’s re-election effort, Democrats are struggling to internalize the lessons of the 2016 race and adapt to a political landscape shaped by social media."

Tovo - Labs - Executive - David - Goldstein

Progressive Tovo Labs’ chief executive David Goldstein, was cited by The Times as saying the majority of the Democratic Party is “not even fighting last year’s war — the war that they’re fighting is 2012.”

Democrats dominated Republicans when it came to tech-savvy organizing online in the past, The Times noted, but “[s]tarting with the 2016 primaries, the Trump campaign reversed the trend.” The 2016 election was described as a massive watershed moment not only for the party but for conservative politics as a whole. The Times observed that “[w]hile the more traditionally minded Republican operatives signed on to work for the party’s more traditional candidates, such as Jeb Bush,” the Trump campaign instead made use of what Zach Moffat described as “the outliers, and a lot of them truly believed in digital.” Moffatt, chief executive of Targeted Victory, a Republican digital strategy firm described that process as a strategic “changing of the guard.”

Strength - President - Trump - Reelection - Campaign

The strength of President Trump’s reelection campaign, reportedly, is that it excels “by churning out targeted ads, aggressively testing the content and collecting data to further refine its messages.” The Times observed further that “it is selling hats, shirts and other gear, a strategy that yields...
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