CBS anchor Norah O’Donnell’s ratings in freefall

New York Post | 10/20/2019 | Staff
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A big bet by “CBS Evening News” on Norah O’Donnell is beginning to look iffy.

The former “CBS This Morning” host — who is getting paid at least $7 million a year by CBS News boss Susan Zirinsky to revive the perennially third-ranked newscast — is getting hammered in the ratings worse than her predecessors did.

Week - O'Donnell - Viewers - Percent - Nielsen

In the last week alone, O’Donnell’s total viewers plunged 17 percent to 5.1 million, according to Nielsen. Among viewers in the crucial demographic ages 25 to 54 that’s coveted by advertisers, the drop was a heart-stopping 25 percent.

The slide has steadily accelerated during the past month, with weekly ratings in the key age group falling between 20 and 29 percent versus a year ago. That’s far steeper than the single-digit drops during the year-and-a-half tenure of her predecessor Jeff Glor, who was pulling down $2 million a year, according to a source.

Television - Analyst - Andrew - Tyndall - Prospects

“This is definitely unusual,” said television analyst Andrew Tyndall. “I don’t see any prospects of ‘CBS Evening News’ getting out of third place, but an honorable third versus a dismal third is possible.”

It’s a troubling sign for CBS, whose evening newscast has been stuck in third place since the tail end of Dan Rather’s tenure, which ended in controversy over his reporting about President George W. Bush’s military service.

Decline - CBS - Post - Statement - Zirinsky

Asked about the decline, CBS sent The Post a statement from Zirinsky, saying the network is “extremely pleased with how quickly the ‘CBS Evening News’ with Norah O’Donnell has established itself as a must-see destination for exclusive reporting and investigative journalism. We’re just getting started — ratings are not the sole measure at this time.”

To be sure, all three nightly newscasts have gotten slammed as viewers increasingly defect to the web. In the 2018-19 season, ABC’s “World News Tonight” with David Muir came in first place, slipping...
(Excerpt) Read more at: New York Post
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