As Big Tech doubles down on Austin, startups are moving to its cooler neighbor. Take a look at how one startup is bringing Silicon Valley style to East Austin.

Business Insider | 10/17/2019 | Megan Hernbroth
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The Zebra, an insurance startup backed by Silicon Valley venture capital firm Accel, moved to trendy East Austin in October when it outgrew its downtown office space.

High rents for office space in downtown Austin have pushed startups like The Zebra to look for larger spaces in up and coming neighborhoods like East Austin.

Accel - Zebra - Series - B - Startup

Accel led The Zebra's $40 million Series B in 2017, which valued the startup at $96 million, according to Pitchbook. Several Austin-based investors also participated.

Cofounder and COO Josh Dziabiak told Business Insider that he chose to move The Zebra to Austin after a visit to the city during its annual music and arts festival Austin City Limits.

Office - Austin - Neighborhoods - Startups

See their new office in one of Austin's fastest growing neighborhoods for startups.

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Zebra - Office - Miles - Silicon - Valley

When you step inside The Zebra's massive new office, you think you've been teleported more than 1,700 miles northwest to Silicon Valley.

The buzzy car insurance startup is headquartered in East Austin — a trendy, fast-growing neighborhood outside the Texas capitol. As Apple, Google, Facebook, and other tech titans start putting down deeper roots in the city, it's increasingly forcing startups like The Zebra to leave the city center and go to areas where real estate is cheaper and more plentiful.

Austin - Stages - Kind - Buzzy - Trendy

"When we moved here, Austin was really still at the early stages of kind of being this buzzy, trendy, startup destination place," The Zebra cofounder and COO Josh Dziabiak told Business Insider.

The Zebra originally occupied a penthouse in one of Austin's downtown skyscrapers. Now, it's in a two-story office with four times more space, in a building flanked by hip breweries and luxury apartments. What the new space lacks in centrality, Dziabiak said, it makes up for in feeling more like a home.

Office - Perks

The new office itself is stocked with perks that mirror the...
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