Stranger Things is Netflix's most-watched show (as far as we know)

CNET | 10/16/2019 | Joan E. Solsman
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Stranger Things may be the most-watched show on Netflix -- at least, as far as we know from the small selection of cherrypicked stats the streaming giants has strategically released. Stranger Things was the latest Netflix hit prodding the streaming giant to keep up its streak this year of bragging about how many people watch its shows. In addition to stats for the retro sci-fi phenomenon, Netflix on Wednesday dropped viewership numbers for Money Heist, Tall Girl, Secret Obsession, Unbelievable and Otherhood.

They came in Netflix's latest earnings release, which painted the picture of a streaming giant having a tougher time keeping its rate of subscriber growth aloft in the US just as it faces some of its most intense competition yet.

Headwinds - Netflix - Viewership - Figures - Time

But even with the headwinds, Netflix remained committed to spilling viewership figures. Once upon a time, Netflix was notoriously tight-lipped about how many people watch its programming. The creator of House of Cards -- the Netflix show that put its original content efforts on the map -- once said the company wouldn't even share viewership metrics with him. But lately Netflix has loosened up to help recruit talent and drive buzz.

Netflix's viewership stats need some disclaimers. First, Netflix's numbers aren't independently verified, nor are they backed up by detailed data from the company. By comparison, traditional media companies have their box office performance independently monitored, and they're at the mercy of Nielsen ratings as the barometer for TV shows. Netflix is in the unique position that it can cherrypick highlights, and we don't have much independent data to compare it with.

Netflix - Numbers - Viewership - Metrics - Nielsen

Also, Netflix's numbers aren't fair to compare to other viewership metrics, like Nielsen ratings. While it's tempting to compare Netflix's data to Nielsen audience numbers for TV, or even to box office figures for movies, don't do...
(Excerpt) Read more at: CNET
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