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LinkedIn, the Microsoft-owned social network for the working world with around 650 million users, is known best as a place where people connect with each other online either to build work connections, for recruitment, or for professional development. Now, the company is taking a step to bring its networking features into the physical world: the company is launching a new feature called Events, a (currently free) tool for people to plan, announce and invite people to meetups and other get-togethers, in the physical world.
The feature — which will appear as a menu item in LinkedIn’s website and mobile app — is rolling out first in English-speaking countries starting October 17, with the aim to expand it to further non-English markets soon after that.
Ajay - Datta - Head - Product - LinkedIn
Ajay Datta, the head of product for LinkedIn India (where the app was developed; more on that below), believes that there is a clear gap in the market for a feature like this, much like you could argue Facebook’s events feature has served a role in the out-of-work world to plan casual events.
“I think there is a massive whitespace for events today,” he said. “People don’t have a single place to organise [work-related] offline meetups specific to an industry or a neighborhood. People want to find other people.”
Trial - Events - Year - New - York
You may recall a limited trial of the Events feature about a year ago in New York and San Francisco: the kinds of events that LinkedIn said were created with the pilot included meetups, training sessions, offsites, sales events and happy hours, so expect to see these popping up in the live product, too.
Events is also important because it is the first major, global feature to be built out of the company’s R&D office in Bangalore, India — a significant milestone for the team of engineers and others that are based...
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