Apple Takes Down Viral ‘Countdown’ Horror App, STX Brings It to Android Instead

Variety | 10/6/2019 | Janko Roettgers
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An app that can predict the date and time of your death may have been too much for Apple to stomach: The iPhone maker removed a viral app inspired by the upcoming horror movie “Countdown” a few days ago, putting an end to its meteoric rise. Before its removal, “Countdown” had surpassed TikTok, YouTube and Instagram to become the No. 1 free app on the App Store.

Apple didn’t immediately respond to a request for comment; the app’s developer told Variety that the iPhone maker’s stated reason for removing the app had been that it was “too minimalistic.”

Countdown - App - Countdown - STX - Films

The “Countdown” app was inspired by “Countdown,” STX Films’ horror movie starring Elizabeth Lail. In the movie, a mysterious app predicts the date and time of death of its users — and anyone who installs it actually does die at the predicted time, under mysterious circumstances. As the movie’s promotional campaign puts it: “Death? There’s an app for that.”

Except, initially, there wasn’t. Making an actual “Countdown” app wasn’t part of the official campaign for the movie. The app was instead the work of Ryan Boyling, a young British developer who was inspired by the movie’s trailer. After uploading it to the App Store at the end of September, it quickly gained traction, with users on Twitter and TikTok posting screenshots and videos of their supposed future time of death.

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(Excerpt) Read more at: Variety
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